Smokeless Tobacco
An adjacent brand under the umbrella that is Swisher Sweet Cigar Company.
Redesign
The Rogue brand went under extensive redesigns in the last 2 years which in turn gave the brand a more modern and fresh look. As an email designer I was tasked with developing a more “Maverick” look to the archetype.
R & D
Being able to work first hand with data driven feedback allowed us to tweak content to suit our consumers needs and appeal to a broader audience that seeks a cleaner lifestyle. Nicotine On Demand isn’t just a slogan, it’s a lifestyle: Anywhere, Anytime.