Equal Parts
Brand Identity
The logo conveys equality and unity. The focus is on the 3 lines in both forms matching the other and sharing an equal amount of space within the area (world).
Type Animation
Kinetic type animation was key to adding interest for these interview style videos and using a bold typeface to grab the attention of the viewer was paramount to conveying the message throughout the video.
semi exact.
I was given the opportunity to work with semi exact. and being a maker myself I really connected with their message and passion for creativity. Through collaboration with videographers, I was given the task of editing 15, 60, and 90 second videos for social posts on Instagram and YouTube.
Creativity
I was also given plenty of creative freedom, deciding to utilize type and geometric forms to pay homage to the wonderful products semi exact is known for.
Swisher Sweet Cigar Company
Working with SSCG for the last year I’ve had the opportunity to utilize my skillset in photography and video production, working cross-functionally with several brands under the umbrella that is Swisher Sweet.
Rogue
A New Take
In an attempt to bring video and photo production in-house, I shot and edited 7 short videos for Swisher Sweet Cigar Company. Rogue, being an adjacency brand of SS, I was able to bring some new creativity and a fresh take on a growing brand.